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Scooped by Vicki Kossoff @ The Learning Factor
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Courting the Candidate-Customer

Courting the Candidate-Customer | Business Brainpower with the Human Touch | Scoop.it

Brand-conscious companies are beginning to interact with potential employees with the same care they would give to their customers. They are redefining the talent acquisition experience by making sure their candidate-customers gain tangible value from the interview process and have the capabilities to navigate and succeed within the organization should they be offered a position.

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Rescooped by Vicki Kossoff @ The Learning Factor from Curation, Social Business and Beyond
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6 Reasons to Visualize Your Data in the Age of Distraction

6 Reasons to Visualize Your Data in the Age of Distraction | Business Brainpower with the Human Touch | Scoop.it

This piece was posted by Loren Sorenson for Hubspot, I selected it because as she says "If you aren’t prepared for the visual content revolution, you may be left in the dust.

 

Not convinced? Let's take a look at exactly how visual contentis positively contributing to marketing strategies -- it may just give you the push you need

 

"Learn why visual content is a critical part of your content creation strategy.

 

Here are some highlights:

 

**People remember only 20% of what they read

 

**83% of learning is visual

 

Condenses and Explains Large Amounts of Information

 

**Today, there is too much information on the Internet you have about 3 seconds to catch someone’s eyes so they'll consume your information.

 

Gives Your Brand an Identity

 

**Visual content draws people in, letting viewers better understand your brand's identity

 

Drives User Engagement

 

**If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are adults really that different?

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Ifujbp]


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janlgordon's comment, April 11, 2012 3:21 PM
Beth Kanter
Thank you for adding me to the wiki and for your kind words, it's greatly appreciated. Yes this is the conversation of the moment so to speak. I'm sure your presentation was amazing. Would love to hear it if you have a replay.
Beth Kanter's comment, April 11, 2012 10:08 PM
Jan: There's a link in the wiki to the live stream of the session - and a lot of notes and resources ... I love this topic! I'm holding myself back from created another scoop.it on it ...
janlgordon's comment, April 13, 2012 10:05 PM
Beth Kanter
Thanks for looking forward to seeing this info. Knowing you, I can imagine that you want to start another scoopit on this topic but it's not necessary because you're already doing a wonderful job covering it now.
Scooped by Vicki Kossoff @ The Learning Factor
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Courting the Candidate-Customer - The Unlikely Art of Attraction

Courting the Candidate-Customer - The Unlikely Art of Attraction | Business Brainpower with the Human Touch | Scoop.it


Despite relatively high unemployment in the United States, millions of job vacancies are going unfilled as a result of talent shortages. The struggle to attract and retain top talent is exacerbated by many factors: demographic shifts, changing attitudes toward careers, and the globalization of business. Talent shortages often occur in critical, skilled roles that are vital to a company’s success and have high barriers to entry, and traditional recruiting methods may not be the answer.


As a first step in bolstering their workforces, organizations are increasingly focusing on identifying the positions, skills, attributes, and behaviors that drive a disproportionate amount of value. These organizations are adapting talent-acquisition strategies and hiring the most promising candidates by focusing on key attributes such as a capacity for innovative thinking, an ability to effectively work with others, being highly passionate, and having strong social intelligence.

Vicki Kossoff @ The Learning Factor's insight:

Brand-conscious companies are beginning to interact with potential employees with the same care they would give to their customers.

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