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How Millennials Are Changing the Face of Marketing Forever

How Millennials Are Changing the Face of Marketing Forever | Business Brainpower with the Human Touch | Scoop.it

Companies: you should already be ready. Success in marketing to U.S. Millennials—the generation of people now 18 to 34 years old—will be critical to companies across product and service categories. One reason, of course, is that Millennials represent the consumer market of the future. U.S. Millennials already account for an estimated $1.3 trillion in direct annual spending. This sum will grow dramatically, for only now are the first Millennials reaching peak buying power. In the U.S., by 2030, Millennials will likely outnumber baby boomers 78 million to 56 million—and they are forming lifelong shopping preferences and habits now.

Vicki Kossoff @ The Learning Factor's insight:

Millennials engage with brands more extensively than do older consumers, expect a two-way relationship with companies, and share feedback widely. Marketing will never be the same.

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Majority in U.S. Dissatisfied With Next Generation's Prospects

Majority in U.S. Dissatisfied With Next Generation's Prospects | Business Brainpower with the Human Touch | Scoop.it

Nearly six in 10 Americans are currently dissatisfied with the opportunity for the next generation of Americans to live better than their parents, although half are satisfied with the opportunity to get ahead through hard work. 

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How Millennial Are You? Take the Online Quiz

How Millennial Are You? Take the Online Quiz | Business Brainpower with the Human Touch | Scoop.it

Take Pew Research Center's 14 item quiz and they’ll tell you how "Millennial" you are, on a scale from 0 to 100, by comparing your answers with those of respondents to a scientific nationwide survey. You can also find out how you stack up against others your age.

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