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How People Really Use Mobile

How People Really Use Mobile | Business Brainpower with the Human Touch | Scoop.it

To marketers, the prospect of reaching shoppers through their smartphones is tantalizing. But mobile doesn't always mean on the go. New data show that 68% of consumers' smartphone use happens at home. And users' most common activity is not shopping or socializing but engaging in what researchers at BBDO and AOL call "me time."

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What Happened to Downtime? The Extinction of Deep Thinking & Sacred Space

What Happened to Downtime? The Extinction of Deep Thinking & Sacred Space | Business Brainpower with the Human Touch | Scoop.it
We're addicted to distraction, and it's holding us back. To find genius in the 21st century, we must build a discipline of unplugging and deep thinking.


Interruption-free space is sacred. Yet, in the digital era we live in, we are losing hold of the few sacred spaces that remain untouched by email, the internet, people, and other forms of distraction. Our cars now have mobile phone integration and a thousand satellite radio stations. When walking from one place to another, we have our devices streaming data from dozens of sources. Even at our bedside, we now have our iPads with heaps of digital apps and the world's information at our fingertips.

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Mobile Mindset Study

Mobile Mindset Study | Business Brainpower with the Human Touch | Scoop.it

Many people experience phantom smartphone twitches: the perception that your phone is ringing, buzzing or bleeping even when it’s nowhere in sight. It’s like a nervous tic triggered by your phone! Some might say that Americans are fixated and emotionally connected to our mobile devices. And they might be right. Our phones are often the first thing we reach for when we wake up, and some of us put more time and TLC into our phones than we invest in our person-to-person relationships.


Lookout’s Mobile Mindset Study analyzes and explores data-based trends about our relationships, emotions and behavior driven by our phones. We engaged Harris Interactive to survey American smartphone owners to explore what we call the new ‘mobile mindset’: the way we think about our phones, and the habits and behavior they drive.


The findings confirmed our suspicions that a new mobile mindset has emerged: our thoughts, emotions and behavior are impacted by smartphones.

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Identify and Empower Your Mobile Workforce

Identify and Empower Your Mobile Workforce | Business Brainpower with the Human Touch | Scoop.it

One-in-two mobile owners in the US owns a smartphone, and many more own tablets. As most of these same consumers adapt their personal lifestyle to be “mobile first,” they expect their employers to be there to meet them. With the growing number of personal mobile devices in the hands of users, as well as increasingly remote organizations , there’s a great opportunity for organizations to increase productivity of their employees by allowing the use of these personal devices. Taking this on seems daunting, as IT has less ability to enforce a single standard than ever before. Not taking action, however, and ignoring this trend risks exposing corporate data to public clouds with no visibility on the part of IT. Enforcing a single standard will do a lot to serve all users partially, but none particularly well. ”Power to the People: Identify and Empower Your Workforce,” the new report by Altimeter Group analyst Chris Silva explores how companies are deploying mobile strategies to meet the the specific needs of their employees and the organization at large.

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10 Ways That Mobile Learning Will Revolutionize Education

10 Ways That Mobile Learning Will Revolutionize Education | Business Brainpower with the Human Touch | Scoop.it
Smartphones and tablet computers are radically transforming how we access our shared knowledge sources by keeping us constantly connected to near-infinite volumes of raw data and information. We enjoy unprecedented instant access to expertise, from informal cooking lessons on YouTube to online university courses. Every day people around the globe are absorbed in exciting new forms of learning, and yet traditional schools and university systems are still struggling to leverage the many opportunities for innovation in this area.

Recently frog has been researching how learning models are evolving--and how they can be improved--via the influence of mobile technologies. We’ve found that the education industry needs new models and fresh frameworks to avoid losing touch with the radically evolving needs of its many current and potential new constituencies. These range from a generation of toddlers just as comfortable with touchscreens as they are with books, to college-aged men and women questioning the value of physical campuses, to middle-aged and elderly professionals hoping to earn new skills in their spare time to secure a new job in turbulent economic times.
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Mobile Studying & Online Flashcards on Smartphones

Mobile Studying & Online Flashcards on Smartphones | Business Brainpower with the Human Touch | Scoop.it
Students use smartphones to study more, and more efficiently.
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Survey: Outside the Office, Workers Turn to the Tablet over the PC

Survey: Outside the Office, Workers Turn to the Tablet over the PC | Business Brainpower with the Human Touch | Scoop.it
When enterprise employees finish up their work at home they're increasingly turning to tablets rather than powering up their laptops or desktop PCs, according to new survey from Alfresco.


Tablets aren’t overtaking smartphones or PCs in the enterprise, but they’re definitely carving a new business niche for themselves as workers start shifting a lot of work to the slate when outside of the cubicle. According to an enterprise survey conducted by cloud content management firm Alfresco, tablets have replaced the PC as the go-to work station for working at home and on the road.

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2012- Mobile Learning: Delivering Learning in a Connected World

2012- Mobile Learning: Delivering Learning in a Connected World | Business Brainpower with the Human Touch | Scoop.it

ASTD and i4cp's Mobile Learning: Delivering Learning in a Connected World looks at the current landscape of mobile learning in a world in which the ubiquity of mobile devices seems to have created a perfect environment for delivering learning solutions to our workforce, where or when they need it. Mobile technology is changing the world and our experience of it. From an organizational perspective, mobile learning allows for a spectrum of possibilities that were not present before, and they continue to evolve before us. The findings of this Study indicate that companies with learning functions that help meet both learning and business goals tend to be higher market performers.

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A Constant Craving for Mobile

A Constant Craving for Mobile | Business Brainpower with the Human Touch | Scoop.it

When you wake up, do you check your emails on your phone in the time it takes your laptop to start up? Do you sometimes feel a buzz in your pocket when there is nothing there? Do you keep your Blackberry on the table at a restaurant, like a digital side plate? Do you struggle to finish a page of a book before your hand twitches and your brain starts imagining the status updates you're almost certainly not missing out on?


No? Then carry on, you're fine. But if you do any of these things and wonder what the technology in your hand might be doing to your head, read on (after you've checked your inbox).

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Out-of-Office Workers Not as Productive [STUDY]

Out-of-Office Workers Not as Productive [STUDY] | Business Brainpower with the Human Touch | Scoop.it
Study by harmon.ie shows mobile employees have problems getting the job done due to poor access to collaboration tools.


In spite of increased adoption of iPads and smartphones for mobile employees, out-of-office workers still have problems getting the job done when they’re on the road. Poor access to collaboration tools may be to blame, a new survey shows. Being out of office often means being out of touch with key data and colleagues.


Nearly nine out of 10 of traveling executives and managers reported that they cannot work effectively on collaborative projects while on the go, according to a national survey of 500 mobile business users sponsored by harmon.ie, a social software provider.

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What Workers Lose by Staying Put

What Workers Lose by Staying Put | Business Brainpower with the Human Touch | Scoop.it

A willingness to move has been a large factor in America's prosperity. Enrico Moretti on the growing mobility gap. Adapted from The New Geography of Jobs.


Americans have historically been an unusually mobile people, constantly seeking better economic conditions. But this process of geographical readjustment isn't perfect. In fact, it is highly uneven. Even if everyone is completely free to move elsewhere to look for a better life, not everyone takes advantage of the opportunity to the same degree, and this has profound implications for inequality in America.

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