The Power of Rituals in Life, Death and Business | Business Brainpower with the Human Touch | Scoop.it


All over the world, people in pain turn to rituals in the face of loss—no matter if it's the death of a loved one (dressing in black, for example), the end of a relationship (burning old love letters), or the crushing defeat in a Little League baseball game (graciously shaking hands with the winning team). But what's the point?


Behavioral scientist Michael I. Norton became interested in mourning rituals after reading Harvard University President Drew Gilpin Faust's This Republic of Suffering, which describes elaborate ways that parents, spouses, children, and friends dealt with the massive loss of soldiers during the American Civil War. It got him to wondering whether rituals were merely a traditional part of the grieving process, or whether they truly alleviated grief.